While the Austrian media landscape is rich and diverse, there seems to be some scarcity when it comes to men’s lifestyle titles. A void we are more than happy to fill. We present to you L’Officiel Austria Hommes – the magazine for the discerning gentleman! A wise gentle- man is a man who enjoys the finer things in life. Still, he understands that this applies to more than just materialistic items, such as good man- ners, both in and out of the bedroom (see our segment on “Sex Education”). He has a sound understanding of business and finance, the arts, the fine art of watchmaking and an unmistak- able knack for fashion, style and grooming. He is masculine, refined, and intelligent and appreciates a beautiful woman when he sees one (the L’Officiel Austria Hommes Super Girl, for example). We are ecstatic to be able to cater to such a discerning reader and hope to do this up to the highest standards. For our very first issue, we partnered with sex-symbol Simone Susinna and supercar giant McLaren. Our cover shoot entails a smorgas- bord of style, horse-power and masculinity. An introduction to the art of bondage and polygamy is also part of the programme. We also bring you our “Man of the Hour” story and introduce some of the most successful Austrian men in their fields. From celebrities to travel and sports – we’ve got you covered and wish you a pleasurable reading experience!