#11 Fall 2021 — Printed Edition L’Officiel Austria
International networking, creative potential and intersections – sounds like the mantras of a team-building seminar, put exaggeratedly, but are indeed great challenges for the luxury industry. A segment that would benefit from a little more balance, especially in view of the pressure to succeed on a creative and – honestly – on an economic level. In the past months, we have asked ourselves the question of the golden mean in all areas. Where are the synergies between art and fashion (p. 76), the interface between elegance and comfort (p. 56) or a balance between trends and craftsmanship (pp. 86 and 116)? The impressive 196 pages of this issue are our answer and show the grandiose teams who form the supposed opposi- tes. The result – and this is where an overly compromising approach ends – is often surprising: if you set your stan- dards high enough, you don‘t have to compromise. – A motto to which L‘Offi- ciel has been committed for 100 years! For a whole century, we have not only been reporting on trends, but also shaping them. With the current issue, we can add another chapter to this rich history and hopefully write fashion history together with you.